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Tangential Content, Creative and innovative ideas are the driving force behind successful content strategies in the digital marketing world that is constantly changing.
While it may appear to be a sound choice to focus on directly promoting a brand through blogs, articles, and marketing materials, it can be limited in its potential.
The content is valuable but only reaches a particular audience interested in the brand’s offerings.
Brands can gain more exposure by exploring tangential content outside direct promotion and establishing themselves as thought leaders.
What is tangential content?
The concept of tangential content is content that is not directly associated with your brand’s core branding but is related to its industry. It resembles a mathematics tangent that touches a curve at a single point but does not cross it.
Benefits of Tangential content:
Despite its indirect connection, tangential content can be a powerful business tool. It can help you to:
- Explore new markets:
Tangential content can assist you in extending your reach by covering topics that appeal to individuals who still need to become familiar with your brand.
- Target specific segments:
You can use tangential content to target particular parts of your audience with content tailored to their interests.
- Grab the interest of potential customers:
Tangential content can help you catch the attention of potential customers who may have overlooked your offerings. It has the potential to aid in building trust and credibility with these potential customers.
- Improve your SEO:
Tangential content can help you improve your search engine optimization (SEO) by giving you more keywords to target.
- Develop relationships with customers:
Tangential content can effectively establish customer relationships by providing valuable information and insight.
- Become an expert in your field:
You can establish yourself as an expert in your industry with tangential content. By showing your knowledge and expertise in more topics
- Enhance brand awareness:
By bringing your brand in front of more people, you can increase brand awareness using tangential content.
- Boost sales:
Tangential content can enhance sales by generating traffic to your website and increasing brand awareness.
- Adaptability:
Your brand can adapt to changing trends and audience interests by creating tangential content. Your content remains fresh and relevant by being able to pivot and explore new areas.
Exampl
Certainly! The following are additional examples of tangential content in different formats
- Blog posts:
Businesses can use blog posts to establish credibility and offer value to their audience. It enables sharing of news, insights, opinions, and industry trends while providing a platform for engagement and discussion.
- Infographics:
An effective way for a software company to showcase its expertise and engage its audience is by creating an infographic about the history of technology.
- Videos:
Using videos is vital for businesses to connect with their audience and share their message convincingly and engagingly. They can demonstrate a product or service, tell a story, educate customers, or entertain them.
- Podcasts:
Podcasts are audio-based shows that are available for streaming or download online. Various topics are covered in the content, including news, entertainment, education, and more
Crafting Tangential Content for Customer Connection
Creating tangential content for improved customer reach involves a strategic and creative process. Here’s a step-by-step guide to help you develop ideas:
- Be familiar with your target audience.
Familiarize yourself with your target audience’s demographics, interests, and pain points. Consider what topics or themes resonate with them outside your primary offerings.
- Identify Core Themes:
Define the primary themes or issues that align with your business goals. Break down these themes into subcategories and explore related subjects.
- Research Industry Trends:
Stay informed about trends in your industry. Identify emerging topics or shifts in customer preferences that you can leverage.
- Organize Surveys and Polls:
Communicate with your audience by using surveys and polls. Inquire about their preferences, obstacles, and the type of material they value.
- Analyze Analytics Data:
Review your website and social media analytics. Identify high-performing content and look for patterns that suggest potential tangential content ideas.
- Explore Cross-Industry Connections:
Look beyond your immediate industry for inspiration. Consider how concepts from other sectors can be adapted to provide unique perspectives.
- Collaborate Across Departments:
Collaborate with different departments within your organization. Gain insights from customer support, sales, and product development teams to identify areas for tangential content.
- Listen to Customer Feedback:
Pay attention to customer feedback and reviews. Identify themes or questions that frequently occur in tangential content.
- Create Content Pillars:
Develop core content pillars that align with your brand and messaging. Brainstorm tangential topics around each post to add variety and depth.
- Encourage Creative Thinking:
Foster a creative environment within your team. Hold brainstorming sessions to generate new ideas and perspectives.
- Experiment with Different Formats:
Explore various content formats like blog posts, videos, infographics, and podcasts. Test different configurations to see what resonates best with your audience.
- Stay flexible and adaptable.
Being open to changing your content strategy based on real-time feedback is essential. Be flexible in changing your approach as trends and audience preferences change.
- Monitor Competitors:
Be aware of your competitors’ content strategies. Identify opportunities for unique value through tangential content by identifying gaps or opportunities.
- Measure and Iterate:
Use analytics to measure the performance of your tangential content. Iterate based on the insights gained to refine your approach over time.
Topical writing vs. Tangential writing
When writing, topical means staying focused on the main subject or topic. In contrast, “tangential writing” refers to a paper that deviates from the main topic and covers unrelated or less important information.
While topical and tangential content play essential roles in content marketing, their focus and purpose differ. Here’s what the key differences are like
Topical content:
- Focus:
Directly addresses your brand’s core offerings, services, or industry.
- Purpose:
To educate and inform your target audience about specific topics relevant to your niche, establish yourself as an expert, and drive conversions.
- Examples:
Product tutorials, industry reports, case studies, technical specifications, and frequently asked questions (FAQs).
- Target audience:
Existing customers, potential customers actively seeking information about your product or service, and industry professionals.
Tangential content:
- Focus:
Explores broader topics related to your brand’s values and mission but not directly tied to your core offerings.
- Purpose:
To expand reach, attract new audiences with diverse interests, build brand awareness, and establish thought leadership beyond your niche.
- Examples:
Articles about lifestyle, trends, and interviews with industry influencers are all available on this website. Posts on social media about current topics and educational resources that are not explicitly related to your product.
- Target audience:
The wider audience may need to be more familiar with your brand, potential customers with broader interests, and individuals interested in learning about relevant industry trends.
Content Writing Services for Tangential Content
If you’re searching for content writing services designed explicitly for tangential content, consider a content writing agency or freelance writers specializing in creating content related to a particular topic but not directly centered on it. Here are some tips on finding or providing content writing services for tangential content:
Benefits of Hiring Content Writers:
- Expertise and experience:
Professional writers possess the abilities and knowledge to generate informative, engaging content optimized for search engines.
- Time-saving:
By outsourcing your content creation, you can concentrate on other aspects of your business, which is a valuable way to free up time.
- Scalability:
Content writing services can quickly scale to meet your needs, whether you need a single article or a steady stream of content.
- Cost-effective:
Hiring a writer can be cost-effective to ensure that your tangential content is of the highest quality.
When Choosing a Content Writing Service for Tangential Content, Consider the Following:
- Industry experience:
Look for a service with experience writing for your specific industry.
- Understanding:
Ensure that the service understands the concept of tangential content and that the content creation is relevant to your brand rather than directly promotional.
- Quality of writing:
Review the service’s work samples to ensure it meets your standards.
- Pricing and packages:
Comparing the prices and packages offered by various services is essential to find one that fits your budget.
- Turnaround time:
Make an effort to find a service that can meet your deadlines.
- Communication and customer service:
Ensure the service is easy to communicate with and provides responsive customer service.
- Provide clear instructions:
Make it easy for writers to acknowledge your target audience, brand voice, and content goals.
- Offer feedback:
Review the drafts carefully. It is necessary to receive feedback to ensure the content meets your expectations.
- Promote content:
Promoting channels using social media, email marketing, and other content writing services is crucial as soon as they launch.
How tangential content works for your blog
Tangential content can work for your blog in several ways, adding value to your overall content strategy and engaging a broader audience. Here’s how:
- Attracting a Wider Audience:
By covering topics related to your central theme but not directly addressing it, you can attract readers with broader interests within your niche.
- SEO Benefits:
You can remarkably improve your search engine optimization (SEO) efforts by including relevant content in your blog strategy. Relevant keywords to your content will broaden your blog’s appeal to search engines. This strategic approach draws attention from a larger audience and increases your blog’s expectations of ranking higher in search engine results.
Ultimately, this holistic approach to content creation can improve organic traffic as your blog becomes a more authoritative and comprehensive resource within your niche.
- Demonstrating Expertise:
Covering a range of topics shows you have a comprehensive understanding of your niche, establishing you as an authority. Readers are likelier to trust and return to a blog that consistently provides valuable information.
- Addressing a range of needs:
Tangential content enables you to address your audience’s diverse curiosity and needs. By providing various content, readers can improve their overall experience while seeking different information on your blog.
- Internal Linking Opportunities:
Tangential content provides opportunities for internal linking. Readers interested in one topic might explore related content, increasing their time on your blog and reducing bounce rates.
- Shareability:
Tangential content can be more shareable on social media platforms, mainly if it addresses trending or widely discussed topics within your niche. It has the potential to lead to increased visibility and a wider reach.
- Staying Relevant:
Tangential content allows you to adapt to emerging trends within your niche. It enables you to address current issues, discussions, or innovations, keeping your blog relevant and up-to-date.
Tips for Effective Use:
Relevance is Key:
Ensure that tangential content remains relevant to your niche and audience. It should complement and stay consistent with your blog’s central theme.
Consistency:
Maintain a balance between your core content and tangential topics to avoid diluting your blog’s focus.
Quality Matters:
Just like your main content, ensure that tangential content is high quality, providing value to your readers.
Observe Analytics:
For optimal performance, track the success of your tangential content with analytics tools. Monitor critical metrics like web traffic, page views, and time spent on the page to gauge engagement and adapt your strategy accordingly.
Be attentive to your audience:
Make sure to pay attention to the feedback received from your audience. Consider exploring specific tangential topics that they respond positively to.
Challenges in Implementing Tangential Content
While tangential content offers numerous benefits, it comes with its own set of challenges and considerations. To maximize the impact of your divergent content strategy, it is necessary to address these challenges.
Maintaining Brand Consistency:
“Maintaining Brand Consistency” ensures that all aspects of a brand’s identity, including its logo, messaging, and design, remain consistent across all channels and touchpoints. Establishing a solid and recognizable brand image is crucial for increasing customer loyalty and trust.
Choosing between Relevance and Reach:
Balancing your content to keep your regular readers interested while attracting new ones can take time and effort. HubSpot warns that if your content becomes too broad, you might see a 47% drop in engagement. The key is to use data and feedback from your audience to figure out the right mix of topics.
Measuring ROI and Impact:
Tangential content may lead to delayed conversions or sales, challenging ROI measurement. Content Marketing Institute research shows that 65% of marketers need help measuring content ROI.
Integrating with Marketing strategy:
The integration of tangential content into the overall marketing and SEO strategy should be seamless. According to a Forrester report, disjointed marketing strategies can decrease efficiency by 25%.
Avoid Content Saturation:
In a crowded digital space, standing out is challenging, as a BuzzSumo survey indicates a 50% drop in social media engagement due to content saturation. To counter this, prioritize quality over quantity, crafting unique and valuable content that connects with your audience.
Ethical and Cultural Awareness:
It is essential to ensure that tangential content meets cultural standards and does not inadvertently offend or alienate specific segments of your audience. To explore topics outside your immediate expertise, conduct thorough research and consult with cultural experts.
Conclusion:
Tangential content offers valuable benefits like increased reach, brand awareness, and social engagement. Consider including it in your plan to become a thought leader in your industry and attract a large audience. However, ensure it aligns with your core values and target audience to avoid diluting your brand message.
